Uncover motivations behind decision-making and develop opportunities to inform and inspire action through data-driven campaign strategies.
reveal motivations and perceptions
through chatbot engagement
identify values-aligned superusers
and key demographics
activate core
common allies
Most decisions are made because of the inherent primal need to be an accepted member of the tribe. Most, if not all of us, don't realize when it's happening.
Traditional marketing and engagement tactics are designed to drive for acceptance or FOMO (Fear Of Missing Out). They successfully promote products, ideas, objectives, and services to a fairly broad audience.
CommonAlly is disrupting groupthink. We unearth true motivations and values - and then match brands and organizations with core common allies.
CommonAlly helped us better understand where our curriculum was effective and how to make our work more impactful for a wider audience!View Case Study