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DICCE’s mission is to help Gen Z appreciate diversity, foster inclusion, and empower others to create equitable change.
CommonAlly was tasked with pioneering an approach to gain Gen Z's perspective on DEI topics. We leveraged our signature methodology and chatbot skip-logic technology to gather more than 8,200 data points from 500+ individuals.
The study examines and provides insight into:
To deepen the comprehension of DEI among younger generations, a targeted survey was conducted to explore Generation Z's engagement with and attitudes toward various DEI subjects.
This age group, predominantly between 18 and 25, represents a critical segment of the population as they transition into the workforce and societal leadership roles. Understanding their perspective on DEI is essential for crafting effective educational content and policies.
Gen Z participants
Mobile participation
Conversion rate
The findings highlight Generation Z's strong interest in DEI, underscoring the importance of engaging this demographic through tailored educational approaches.
Expert-led, in-person learning preference suggests a desire for authentic, impactful educational experiences.
Moreover, the feedback on video content reveals an opportunity to enhance learning engagement through more dynamic and comprehensive presentation styles.
The sample size was 300, with over 500 individuals partially completing the survey (57% completion rate).
95.1% aged 18-25
60%+ high school or undergraduate
46.1% male, 31.5% female, and 21.7% non-binary
Chatbot engagement survey with educational video content.
The survey achieved a 57% completion rate, with a significant interest in DEI topics. More than 70% expressed interest in all queried subjects, especially the history of race post-1900 (86%).
A notable preference for in-person learning (56.7%) over virtual formats (11.7%), with a majority favoring learning from experts (73%).
The educational video was well-received (83% rated it positively), though suggestions for improvement included deeper content and more visual aids.
This case study suggests several strategies for improving DEI education.
This survey is limited by the small sample size and mostly white participants. While it is representative of a specific segment of Gen Z (white and educated), it is not representative of the whole Gen Z population in the United States.
Chatbot engagement offers a pathway to collect critical insights into Gen Z's engagement with and attitudes towards current trends, policies, and movements.
By understanding Gen Z preferences and feedback, educators and DEI advocates can tailor their approaches to meet the needs of this pivotal demographic. As Gen Z continues to shape the future societal landscape, their inclusive and informed perspectives on DEI will be instrumental in driving progress towards more equitable and inclusive communities.
