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Aaron Lyles

Founding Partner

Throughout his two-decade career, Aaron's superpower of creating compelling narratives enabled large organizations, financial institutions, and Fortune 500 companies to reshape their offerings and shift narratives to expand their reach to younger demographics who prioritize purpose in their buying decisions. Now, Aaron applies his award-winning skills to reshape a future worth gifting to future generations.

Aaron values the practice of listening, empathizing, and collaborating - core principles that guide the culture he is building and the work he produces.  Aaron lives in Connecticut with his wife, daughter, doggo, and snowboard.

Work highlights: Stackin’, Qualcomm, Google, Plenty, Meati, Stanford University, DICEE, and various clients in the healthcare space.

Insights by  

Aaron Lyles

Three ways to master market research

Aaron Lyles
-
4
min read

Sample size considerations can be a key component of well-executed research.

Read On

You are what you search

Aaron Lyles
-
5
min read

How our everyday online interactions generate a data profile we'll never see, own, or can change.

Read On

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