One thing is evident in the 2024 U.S. presidential election cycle: generational voting patterns may have a bigger impact than ever. While Baby Boomers and Gen X voters have traditionally dominated the polls, the rise of Gen Z—people born between 1997 and 2012—is making waves in the political arena. With a blend of activism, social media savvy, and a drive for meaningful change, Gen Z is redefining political engagement and pushing its boundaries.

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Who is Gen Z?

Gen Z is the most racially and ethnically diverse generation in the U.S. and the first generation raised entirely in a digitized world. They grew up in an era dominated by the internet and social media. Many of them had their first smartphone as early as 11 -shaping their communication styles, social interactions, and engagement with information and media.

GenZ has endured the ongoing climate crisis, mass school shootings, and a global pandemic shaping their formative years. They’ve developed distinct values around social justice, environmental protection, and equality while witnessing movements like Black Lives Matter and #MeToo unfold in person and online. Many have participated in protests or grassroots efforts before casting their first vote. These “digital activists” don’t just tweet—they organize, rally, and demand real-life change.

Generational differences in political engagement

When it comes to political engagement, each generation has its distinct style. For Gen Z, political involvement extends beyond simply casting a ballot on Election Day. This generation embraces a multifaceted approach to activism, utilizing digital platforms for advocacy, volunteering for campaigns, attending rallies, and initiating petitions. Their dynamic engagement reflects a desire for meaningful change and a commitment to shaping the political landscape in ways that resonate with their values.

• Increasing youth voting participation: Historically, younger generations tend to have lower voter turnout, but it’s worth noting that Gen Z nearly doubled their turnout in the 2020 election cycle compared to  2016, particularly in battleground states. However, they still trail behind Boomers and Gen X in overall numbers.
• Key issues: Gen Z cares deeply about social justice, the environment, and equality. Contrast this with Boomers, who are more focused on economic stability and national security, or Millennials, who prioritize healthcare and housing.‍
• Engagement style: While Boomers might lean on traditional methods—voting and writing letters to Congress—Gen Z takes a more hands-on, disruptive approach. They leverage social media to amplify their messages, making TikToks about climate justice or using Instagram stories to encourage friends to register to vote. For them, politics isn’t just about who’s in office; it’s about mobilizing communities and holding leaders accountable.

Why Gen Z's engagement matters

Gen Z is rapidly becoming a force to be reckoned with in U.S. politics. Their impact will only increase as they grow into one of the largest voting blocs. By 2028, Gen Z and Millennials are projected to make up the majority of eligible voters in the country. Combining their numbers with a fierce commitment to social issues, Gen Z is poised to reshape the political landscape.

For politicians, this means rethinking traditional strategies. Campaign tactics like TV ads and door-to-door canvassing might fall flat with a generation that lives online. Instead, leaders must connect with Gen Z on platforms like TikTok, YouTube, and Instagram and tap into grassroots movements. Politicians who fail to engage this new wave of young, passionate voters risk being left behind.

Taking action at the polls

Despite their vocal online presence, Gen Z still faces barriers to voting. Many feel disillusioned with traditional politics, seeing it as a slow-moving system that often overlooks issues they prioritize. This frustration, a feeling of powerlessness, and the fear that votes don’t lead to change—contribute to lower turnout among young voters.

Serious efforts are underway to close this gap. Social media campaigns like #VoteReady and influencer-led initiatives drive civic action, while youth movements like March for Our Lives and Fridays for Future rally millions of young people around specific causes. These movements empower Gen Z to engage with politics on their terms, transforming them into a formidable political force.

What's next for Gen Z and politics?

Gen Z is set to play a prominent role in politics as they age into the electorate and gain experience with the political system. Their influence will continue to grow, potentially driving shifts in party platforms as politicians strive to address issues that matter most to them.

Digital platforms will be essential in keeping Gen Z informed and engaged. From TikTok to X, these spaces are influential hubs for political mobilization and accessible education, empowering Gen Z to make informed choices at the polls. Campaigns that meet Gen Z where they are—online and within grassroots movements—will likely resonate most in future elections.

Gen Z is redefining political engagement, with their digital-first activism reshaping how movements gain momentum. While their passion is evident, translating this energy into votes remains a crucial challenge. The upcoming election could be a turning point, not just for this vocal generation demanding change, but for the future of American politics. Politicians, educators, and communities are responsible for empowering this generation—because they’re not just the future of politics; they’re shaping it here and now.

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Want more insights into Gen Z political engagement?

Leading up to the 2022 midterms, CommonAlly ran a national chatbot poll to understand Gen Z’s political engagement better. The eye-opening results highlighted how direct communication and digital platforms are crucial for engaging this generation.

Read the full case study here.